We are delighted that Bellingham Wines have decided to enter into an agreement to sponsor English Croquet.
The initial contract will last for 12 months from April 2004 with Bellingham donating £10,000 to help the CA's development projects, particularly at Club level.
Bellingham will be actively involved in promoting Croquet on their wine bottles and with their promotional activities in major UK retailers where the brand is stocked.
They will be present with their range of Premium South African wines at a number of our top events in 2004 including The Open Championship at Cheltenham and The Inter-Counties Championship and The World Golf Croquet Championships at Southwick.
At these events, players and spectators alike will have the opportunity to try their wines.
A number of tastings will be organised during the season and a special deal will be made available to stock their wines in our licensed clubs.
The Croquet Association are looking forward to working with Bellingham to further our joint interests and to enjoy the occasional glass of their excellent wine!
Bellingham is a very well known name in South Africa and is recognised throughout the Cape for producing quality wine.
We're delighted that more and more wine drinkers over here in the UK are now buying and sampling the range of Bellingham wines available.
We are very pleased to be The Official Wine Of The Croquet Association and are looking forward to our involvement in the sport over the coming year.
We think there is a great fit between Bellingham wines and Croquet and our aim is to promote the two together through the numerous promotional activities we have planned.
Hopefully Croquet will become more visible as a result of this relationship with new people wanting to try the sport.
Bellingham are looking forward to working with The Croquet Association and our sponsorship monies should help with development projects at club level.
We hope that a number of you will be trying our excellent wines during the season.
Bellingham Brand Manager (UK)