This page gives reference to the Marketing Committee's information, including its policies, web pages and other resources on the CA website.

Current Work in Progress

• Themes

Reference

CA Strategy and Policy

• Council Standing Orders and Practice Book (defines the committee's bailiwick)
• CA Strategic Aims linked from The CA Constitution - note that "The CA will:
  • Promote the game of croquet to non players of all ages
  • Develop marketing packages to support the growth of croquet from club start-ups through to major international events
  • Use major competitions to raise the profile of croquet both nationally and locally through Federations and member clubs
  • Continue to run the shop with the dual aim of providing a service to its members and raising revenue for the benefit of croquet.
  • Develop and maintain a PR strategy aimed at attracting non players to croquet.
  • Support growth and encourage competitive play
• Growth and Recruitment in the CA (Strategy) - note the Recommendations (for Marketing):
  • The introduction, by the federations, of more local competitions, for both AC and GC players, designed to encourage players who have previously not tried external competitions.
  • Especially support recruitment of the type of croquet player who is more likely to be competitive.
  • Croquet is essentially a competitive sport and the CA should concentrate on promoting competition. This might include greater selectivity in respect of clubs which are to receive enhanced support from the CA,
  • The CA should take a lead in formulating a Growth and Recruitment Strategy, which will not only deliver increased numbers of players but also the 'right kind of player'.
  • In particular, the CA Development Committee should formulate a plan to introduce croquet into more universities, possibly working with university authorities to form new clubs which are also available to the communities local to them.
  • The CA (through PR, literature, etc.) needs to emphasise the intellectual challenge of croquet.
  • The CA is keen to spread existing good practices that encourage competitive play in clubs.
• Association Croquet Regeneration
• ??

Committee Policies

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Information

• Committee meeting papers, minutes, etc.
• Members email list
• In the Downloads section:
  • ??
• In the Clubs Info. section:
  • Club Guide to the CA
  • Information for Clubs, including recruitment guides, etc.

Committee's Web Pages

These are the web pages labelled as belonging to the committee:

(None)

These are the web documents labelled as belonging to the committee:

These are currently no uploaded documents belonging to 'Marketing Committee'