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Marketing Committee Home Page

This page gives reference to the Marketing Committee's information, including its policies, web pages and other resources on the CA website.

Current Work in Progress

Reference

CA Strategy and Policy

  • Council Standing Orders and Practice Book (defines the committee's bailiwick)
  • CA Strategic Aims linked from The CA Constitution - note that "The CA will:
    • Promote the game of croquet to non players of all ages
    • Develop marketing packages to support the growth of croquet from club start-ups through to major international events
    • Use major competitions to raise the profile of croquet both nationally and locally through Federations and member clubs
    • Continue to run the shop with the dual aim of providing a service to its members and raising revenue for the benefit of croquet.
    • Develop and maintain a PR strategy aimed at attracting non players to croquet.
    • Support growth and encourage competitive play
  • Growth and Recruitment in the CA (Strategy) - note the Recommendations (for Marketing):
    • The introduction, by the federations, of more local competitions, for both AC and GC players, designed to encourage players who have previously not tried external competitions.
    • Especially support recruitment of the type of croquet player who is more likely to be competitive.
    • Croquet is essentially a competitive sport and the CA should concentrate on promoting competition. This might include greater selectivity in respect of clubs which are to receive enhanced support from the CA,
    • The CA should take a lead in formulating a Growth and Recruitment Strategy, which will not only deliver increased numbers of players but also the 'right kind of player'.
    • In particular, the CA Development Committee should formulate a plan to introduce croquet into more universities, possibly working with university authorities to form new clubs which are also available to the communities local to them.
    • The CA (through PR, literature, etc.) needs to emphasise the intellectual challenge of croquet.
    • The CA is keen to spread existing good practices that encourage competitive play in clubs.
  • Association Croquet Regeneration
  • ??

Committee Policies

  • ???

Information

Committee's Web Pages

These are the web pages labelled as belonging to the committee:


status: UpdatedType: onsite editable documentCompare versions/publish 'The Croquet Association' Show page details and references /?p=ca
status: ApprovedType: onsite editable documentCompare versions/publish '10 Things You Might Not Know About the Croquet Association' Show page details and references /?p=ca/AboutTheCA
status: UpdatedType: onsite editable documentCompare versions/publish 'Advertising' Show page details and references /?p=ca/AboutTheCA/advertising
status: ApprovedType: onsite editable documentCompare versions/publish 'Corporate Entertainment' Show page details and references /?p=ca/AboutTheCA/corporate
status: UpdatedType: onsite editable documentCompare versions/publish 'Sponsorship Opportunities' Show page details and references /?p=ca/AboutTheCA/sponsorship
status: UpdatedType: onsite editable documentCompare versions/publish 'Advertising' Show page details and references /?p=ca/schemes/advertising
status: ApprovedType: onsite editable documentCompare versions/publish 'Corporate Entertainment' Show page details and references /?p=ca/schemes/corporate
status: UpdatedType: onsite editable documentCompare versions/publish 'National Croquet Day (NCD)' Show page details and references /?p=ca/schemes/ncd
status: UpdatedType: onsite editable documentCompare versions/publish 'National Croquet Day (NCD) - A National Drive to Help Your Club' Show page details and references /?p=ca/schemes/ncd/ClubInfo
status: UpdatedType: onsite editable documentCompare versions/publish 'Sponsorship Opportunities' Show page details and references /?p=ca/schemes/sponsorship
status: ApprovedType: onsite editable documentCompare versions/publish 'Croquet Player Surveys' Show page details and references /?p=ca/schemes/surveys
status: ApprovedType: onsite editable documentCompare versions/publish 'Members Survey (2002)' Show page details and references /?p=ca/schemes/surveys/2002
status: ApprovedType: onsite editable documentCompare versions/publish 'Healthy, Wealthy and Wise: Report on the 2002 Survey of Croquet Players' Show page details and references /?p=ca/schemes/surveys/2002/SurveyRev2002
status: ApprovedType: onsite editable documentCompare versions/publish 'Summary of the 2002 Survey of Croquet Players' Show page details and references /?p=ca/schemes/surveys/2002/SurveySum2002
status: ApprovedType: onsite editable documentCompare versions/publish 'Members Survey (2007)' Show page details and references /?p=ca/schemes/surveys/2007
status: ApprovedType: onsite editable documentCompare versions/publish 'Some Ominous Trends: The 2012 CA Survey of Croquet Players' Show page details and references /?p=ca/schemes/surveys/2012
status: UpdatedType: onsite editable documentCompare versions/publish 'The Croquet Association Shop - All You Need for Croquet' Show page details and references /?p=caShop
status: ApprovedType: infrastructureMime Type: aspCompare versions/publish 'Croquet Clubs' Show page details and references /?p=clubs
status: UpdatedType: onsite editable documentCompare versions/publish 'Club Guide to the Croquet Association' Show page details and references /?p=clubs/caClubGuide
status: UpdatedType: onsite editable documentCompare versions/publish 'Club CA Membership' Show page details and references /?p=clubs/ClubMembership
status: PreliminaryType: infrastructureMime Type: aspCompare versions/publish 'Club Details' Show page details and references /?p=clubs/details
status: ApprovedType: onsite editable documentCompare versions/publish 'Association Croquet Regeneration' Show page details and references /?p=clubs/info/acRegeneration
status: ApprovedType: onsite editable documentCompare versions/publish 'Example Draft Press Releases' Show page details and references /?p=clubs/info/ExplPressReleases
status: ApprovedType: onsite editable documentCompare versions/publish 'General Press Release #1: 'Croquet - A Game Anyone Can Play'' Show page details and references /?p=clubs/info/ExplPressReleases/PR1
status: ApprovedType: onsite editable documentCompare versions/publish 'General Press Release #2: Croquet - A Sport with That Competitive Edge' Show page details and references /?p=clubs/info/ExplPressReleases/PR2
status: ApprovedType: onsite editable documentCompare versions/publish 'General Press Release #3: We Invite the Public to Come and Try 'the Croquet Experience'' Show page details and references /?p=clubs/info/ExplPressReleases/PR3
status: ApprovedType: onsite editable documentCompare versions/publish 'Laser Surveying Equipment' Show page details and references /?p=clubs/info/LaserLevel
status: ApprovedType: onsite editable documentCompare versions/publish 'Lawn Speed Definition' Show page details and references /?p=clubs/info/LawnSpeed
status: ApprovedType: onsite editable documentCompare versions/publish 'National Lottery Grants' Show page details and references /?p=clubs/info/lottery
status: ApprovedType: onsite editable documentCompare versions/publish 'Forming a Club' Show page details and references /?p=clubs/info/NewClub
status: ApprovedType: onsite editable documentCompare versions/publish 'Club Member Recruitment' Show page details and references /?p=clubs/info/recruitment
status: ApprovedType: onsite editable documentCompare versions/publish 'Adult Education' Show page details and references /?p=clubs/info/recruitment/AdultEd
status: ApprovedType: onsite editable documentCompare versions/publish 'Building a Successful Croquet Club' Show page details and references /?p=clubs/info/recruitment/BuildAClub
status: ApprovedType: onsite editable documentCompare versions/publish 'How Much is a New Member Worth?' Show page details and references /?p=clubs/info/recruitment/MembersWorth
status: ApprovedType: onsite editable documentCompare versions/publish 'Organising a Recruitment Campaign' Show page details and references /?p=clubs/info/recruitment/OrganisingRec
status: ApprovedType: onsite editable documentCompare versions/publish 'Planning for Recruitment and Retention' Show page details and references /?p=clubs/info/recruitment/PlanningRec
status: ApprovedType: onsite editable documentCompare versions/publish 'Croquet Publicity' Show page details and references /?p=clubs/info/recruitment/publicity
status: ApprovedType: onsite editable documentCompare versions/publish 'Useful Contacts for Recruitment' Show page details and references /?p=clubs/info/recruitment/RecLinks
status: ApprovedType: onsite editable documentCompare versions/publish 'Recruiting for Croquet' Show page details and references /?p=clubs/info/recruitment/recruiting
status: ApprovedType: onsite editable documentCompare versions/publish 'Aiming at the Right Target' Show page details and references /?p=clubs/info/recruitment/target
status: ApprovedType: onsite editable documentCompare versions/publish 'Reasons for Playing Croquet' Show page details and references /?p=clubs/info/recruitment/WhyPlayCroquet
status: UpdatedType: onsite editable documentCompare versions/publish 'Sharing Common Ground: Croquet and Bowls in Harmony?' Show page details and references /?p=clubs/info/SharingGrounds
status: ApprovedType: onsite editable documentCompare versions/publish 'Target Croquet' Show page details and references /?p=clubs/info/TargetCroquet
status: ApprovedType: onsite editable documentCompare versions/publish 'Playing Croquet' Show page details and references /?p=games
status: UpdatedType: onsite editable documentCompare versions/publish 'Croquet in the Garden' Show page details and references /?p=games/garden
status: ApprovedType: onsite editable documentCompare versions/publish 'Joining a Club' Show page details and references /?p=games/garden/joining
status: UpdatedType: onsite editable documentCompare versions/publish 'Your Questions Answered' Show page details and references /?p=games/garden/qAndA
status: ApprovedType: onsite editable documentCompare versions/publish 'Garden Croquet Rules' Show page details and references /?p=games/garden/rules
status: ApprovedType: onsite editable documentCompare versions/publish 'Garden Golf Croquet Rules' Show page details and references /?p=games/garden/rules/GardenGolfRules
status: ApprovedType: onsite editable documentCompare versions/publish 'The Official Rules of Garden Croquet' Show page details and references /?p=games/garden/rules/GardenRules
status: UpdatedType: onsite editable documentCompare versions/publish 'What You Need' Show page details and references /?p=games/garden/WhatYouNeed
status: UpdatedType: onsite editable documentCompare versions/publish 'Marketing Committee Home Page' Show page details and references /?p=members/docs/committees/marketing
status: UpdatedType: onsite editable documentCompare versions/publish 'Marketing Committee Active Themes' Show page details and references /?p=members/docs/committees/marketing/themes
status: ApprovedType: onsite editable documentCompare versions/publish 'Journalists' Resource Area' Show page details and references /?p=press
status: UpdatedType: onsite editable documentCompare versions/publish 'Major Events' Show page details and references /?p=press/events
status: ApprovedType: onsite editable documentCompare versions/publish 'Key Technical Jargon' Show page details and references /?p=press/jargon
status: ReviseType: infrastructureMime Type: aspCompare versions/publish 'Top Player Profiles' Show page details and references /?p=press/profiles
status: UpdatedType: onsite editable documentCompare versions/publish 'Player Rankings' Show page details and references /?p=press/rankings
status: ApprovedType: onsite editable documentCompare versions/publish 'Technical Papers, Advice and Articles' Show page details and references /?p=tech
status: ApprovedType: onsite editable documentCompare versions/publish 'An Introduction to Croquet' Show page details and references /?p=tech/CroquetIntro
status: ApprovedType: onsite editable documentCompare versions/publish 'Late Arrivals at the Croquet Ball' Show page details and references /?p=tech/other/LateArrivals
status: UpdatedType: onsite editable documentCompare versions/publish 'Your First Tournament' Show page details and references /?p=tournament/first

These are the web documents labelled as belonging to the committee:

Title Filename Link URL Uploaded
View/update detailsPublic Marketing Web Document - Public 2017-04-30 Marketing-WebDocument-Public-... /?d=1804 30 Apr 2017
View/update detailsPublic Marketing Web Document - Public 2017-04-30 Marketing-WebDocument-Public-... /?d=1805 30 Apr 2017
View/update detailsPublic Marketing Web Document - Public 2017-04-30 Marketing-WebDocument-Public-... /?d=1806 30 Apr 2017
View/update detailsMembers Only CA Logo: Black Low Resolution (300x300) GIF ca-logo-black-low /?d=302 01 Nov 2010
View/update detailsMembers Only CA Logo: Black Outline, High Resolution GIF ca-logo-black-high /?d=291 01 Nov 2010
View/update detailsMembers Only CA Logo: Black text, ca-logo-bw /?d=301 01 Nov 2010
View/update detailsMembers Only CA Logo: Green High Resolution GIF (100 kb), ca-logo-green-high /?d=304 01 Nov 2010
View/update detailsMembers Only CA Logo: Green Low Resolution (300x300) GIF ca-logo-green-low /?d=303 01 Nov 2010
View/update detailsMembers Only CA Logo: Green text-R2 ca-logo-green /?d=300 01 Nov 2010
View/update detailsMembers Only CA Logo: MAC EPS (1.3 MB) ca-logo-mac /?d=306 01 Nov 2010
View/update detailsMembers Only CA Logo: PC EPS (200kb) ca-logo-pc /?d=305 01 Nov 2010
View/update detailsMembers Only Club Poster (A game for all ages) JPG 381x539 (205kB) poster_croquet2 /?d=308 01 Nov 2010
View/update detailsMembers Only Club Poster (A game for all ages) PDF A4 (228kB). poster_croquet2 /?d=309 01 Nov 2010
View/update detailsMembers Only Club Poster (Anyone for Croquet?) JPG 381x539 (240kB) poster_croquet1 /?d=310 01 Nov 2010
View/update detailsMembers Only Club Poster (Anyone for Croquet?) PDF A4 (227kB). poster_croquet1 /?d=311 01 Nov 2010
View/update detailsMembers Only Croquet Explained (a two-page factsheet) MASTER CroquetExplained /?d=338 27 Nov 2010
View/update detailsMembers Only Croquet Explained (PDF 78kb) (a two-page factsheet) CroquetExplained /?d=307 01 Nov 2010
View/update detailsPublic National Croquet Day (NCD) - Club Poster NationalCroquetDay(NCD)-ClubP... /?d=1375 22 Jan 2016
View/update detailsPublic National Croquet Day (NCD) - Public Poster NationalCroquetDay(NCD)-Publi... /?d=1376 22 Jan 2016
View/update detailsMembers Only Survey of Croquet Players 2002 survey2002 /?d=384 01 Dec 2010
View/update detailsMembers Only Survey of Croquet Players 2007 CASurveyReport-2007 /?d=386 01 Dec 2010
View/update detailsMembers Only Survey of Croquet Players 2012-R2 SurveyOfCroquetPlayers2012-R2 /?d=662 23 Apr 2012
View/update detailsMembers Only Survey of Croquet Players 2012: Summary-R2 SurveyOfCroquetPlayers2012-Su... /?d=661 23 Apr 2012
View/update detailsMembers Only Survey of Croquet Players: Contents and Summary 2007 CASurveyReportSummary-2007 /?d=385 01 Dec 2010

 

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