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Marketing Committee Home Page

This page gives reference to the Marketing Committee's information, including its policies, web pages and other resources on the CA website.

Current Work in Progress

Reference

CA Strategy and Policy

  • Council Standing Orders and Practice Book (defines the committee's bailiwick)
  • CA Strategic Aims linked from The CA Constitution - note that "The CA will:
    • Promote the game of croquet to non players of all ages
    • Develop marketing packages to support the growth of croquet from club start-ups through to major international events
    • Use major competitions to raise the profile of croquet both nationally and locally through Federations and member clubs
    • Continue to run the shop with the dual aim of providing a service to its members and raising revenue for the benefit of croquet.
    • Develop and maintain a PR strategy aimed at attracting non players to croquet.
    • Support growth and encourage competitive play
  • Growth and Recruitment in the CA (Strategy) - note the Recommendations (for Marketing):
    • The introduction, by the federations, of more local competitions, for both AC and GC players, designed to encourage players who have previously not tried external competitions.
    • Especially support recruitment of the type of croquet player who is more likely to be competitive.
    • Croquet is essentially a competitive sport and the CA should concentrate on promoting competition. This might include greater selectivity in respect of clubs which are to receive enhanced support from the CA,
    • The CA should take a lead in formulating a Growth and Recruitment Strategy, which will not only deliver increased numbers of players but also the 'right kind of player'.
    • In particular, the CA Development Committee should formulate a plan to introduce croquet into more universities, possibly working with university authorities to form new clubs which are also available to the communities local to them.
    • The CA (through PR, literature, etc.) needs to emphasise the intellectual challenge of croquet.
    • The CA is keen to spread existing good practices that encourage competitive play in clubs.
  • Association Croquet Regeneration
  • ??

Committee Policies

  • ???

Information

Committee's Web Pages

These are the web pages labelled as belonging to the committee:


status: UpdatedType: onsite editable document 'The Croquet Association' Show page details and references /?p=ca
status: ApprovedType: onsite editable document '10 Things You Might Not Know About the Croquet Association' Show page details and references /?p=ca/AboutTheCA
status: ApprovedType: onsite editable document 'Advertising' Show page details and references /?p=ca/AboutTheCA/advertising
status: ApprovedType: onsite editable document 'Corporate Entertainment' Show page details and references /?p=ca/AboutTheCA/corporate
status: UpdatedType: onsite editable document 'Sponsorship Opportunities' Show page details and references /?p=ca/AboutTheCA/sponsorship
status: ApprovedType: onsite editable document 'Advertising' Show page details and references /?p=ca/schemes/advertising
status: ApprovedType: onsite editable document 'Corporate Entertainment' Show page details and references /?p=ca/schemes/corporate
status: UpdatedType: onsite editable document 'National Croquet Day (NCD)' Show page details and references /?p=ca/schemes/ncd
status: ApprovedType: onsite editable document 'National Croquet Day (NCD) - A National Drive to Help Your Club' Show page details and references /?p=ca/schemes/ncd/ClubInfo
status: UpdatedType: onsite editable document 'Sponsorship Opportunities' Show page details and references /?p=ca/schemes/sponsorship
status: ApprovedType: onsite editable document 'Croquet Player Surveys' Show page details and references /?p=ca/schemes/surveys
status: ApprovedType: onsite editable document 'Members Survey (2002)' Show page details and references /?p=ca/schemes/surveys/2002
status: ApprovedType: onsite editable document 'Healthy, Wealthy and Wise: Report on the 2002 Survey of Croquet Players' Show page details and references /?p=ca/schemes/surveys/2002/SurveyRev2002
status: ApprovedType: onsite editable document 'Summary of the 2002 Survey of Croquet Players' Show page details and references /?p=ca/schemes/surveys/2002/SurveySum2002
status: ApprovedType: onsite editable document 'Members Survey (2007)' Show page details and references /?p=ca/schemes/surveys/2007
status: ApprovedType: onsite editable document 'Some Ominous Trends: The 2012 CA Survey of Croquet Players' Show page details and references /?p=ca/schemes/surveys/2012
status: UpdatedType: onsite editable document 'The Croquet Association Shop - All You Need for Croquet' Show page details and references /?p=caShop
status: ApprovedType: infrastructureMime Type: asp 'Croquet Clubs' Show page details and references /?p=clubs
status: UpdatedType: onsite editable document 'Club Guide to the Croquet Association' Show page details and references /?p=clubs/caClubGuide
status: UpdatedType: onsite editable document 'Club CA Membership' Show page details and references /?p=clubs/ClubMembership
status: ApprovedType: infrastructureMime Type: asp 'Club Details' Show page details and references /?p=clubs/details
status: ApprovedType: onsite editable document 'Association Croquet Regeneration' Show page details and references /?p=clubs/info/acRegeneration
status: ApprovedType: onsite editable document 'Example Draft Press Releases' Show page details and references /?p=clubs/info/ExplPressReleases
status: ApprovedType: onsite editable document 'General Press Release #1: 'Croquet - A Game Anyone Can Play'' Show page details and references /?p=clubs/info/ExplPressReleases/PR1
status: ApprovedType: onsite editable document 'General Press Release #2: Croquet - A Sport with That Competitive Edge' Show page details and references /?p=clubs/info/ExplPressReleases/PR2
status: ApprovedType: onsite editable document 'General Press Release #3: We Invite the Public to Come and Try 'the Croquet Experience'' Show page details and references /?p=clubs/info/ExplPressReleases/PR3
status: ApprovedType: onsite editable document 'Laser Surveying Equipment' Show page details and references /?p=clubs/info/LaserLevel
status: ApprovedType: onsite editable document 'Lawn Speed Definition' Show page details and references /?p=clubs/info/LawnSpeed
status: ApprovedType: onsite editable document 'National Lottery Grants' Show page details and references /?p=clubs/info/lottery
status: ApprovedType: onsite editable document 'Forming a Club' Show page details and references /?p=clubs/info/NewClub
status: ApprovedType: onsite editable document 'Club Member Recruitment' Show page details and references /?p=clubs/info/recruitment
status: ApprovedType: onsite editable document 'Adult Education' Show page details and references /?p=clubs/info/recruitment/AdultEd
status: ApprovedType: onsite editable document 'Building a Successful Croquet Club' Show page details and references /?p=clubs/info/recruitment/BuildAClub
status: ApprovedType: onsite editable document 'How Much is a New Member Worth?' Show page details and references /?p=clubs/info/recruitment/MembersWorth
status: ApprovedType: onsite editable document 'Organising a Recruitment Campaign' Show page details and references /?p=clubs/info/recruitment/OrganisingRec
status: ApprovedType: onsite editable document 'Planning for Recruitment and Retention' Show page details and references /?p=clubs/info/recruitment/PlanningRec
status: ApprovedType: onsite editable document 'Croquet Publicity' Show page details and references /?p=clubs/info/recruitment/publicity
status: ApprovedType: onsite editable document 'Useful Contacts for Recruitment' Show page details and references /?p=clubs/info/recruitment/RecLinks
status: ApprovedType: onsite editable document 'Recruiting for Croquet' Show page details and references /?p=clubs/info/recruitment/recruiting
status: ApprovedType: onsite editable document 'Aiming at the Right Target' Show page details and references /?p=clubs/info/recruitment/target
status: ApprovedType: onsite editable document 'Reasons for Playing Croquet' Show page details and references /?p=clubs/info/recruitment/WhyPlayCroquet
status: UpdatedType: onsite editable document 'Sharing Common Ground: Croquet and Bowls in Harmony?' Show page details and references /?p=clubs/info/SharingGrounds
status: ApprovedType: onsite editable document 'Target Croquet' Show page details and references /?p=clubs/info/TargetCroquet
status: ApprovedType: onsite editable document 'Playing Croquet' Show page details and references /?p=games
status: UpdatedType: onsite editable document 'Croquet in the Garden' Show page details and references /?p=games/garden
status: ApprovedType: onsite editable document 'Joining a Club' Show page details and references /?p=games/garden/joining
status: UpdatedType: onsite editable document 'Your Questions Answered' Show page details and references /?p=games/garden/qAndA
status: ApprovedType: onsite editable document 'Garden Croquet Rules' Show page details and references /?p=games/garden/rules
status: ApprovedType: onsite editable document 'Garden Golf Croquet Rules' Show page details and references /?p=games/garden/rules/GardenGolfRules
status: ApprovedType: onsite editable document 'The Official Rules of Garden Croquet' Show page details and references /?p=games/garden/rules/GardenRules
status: UpdatedType: onsite editable document 'What You Need' Show page details and references /?p=games/garden/WhatYouNeed
status: UpdatedType: onsite editable document 'Marketing Committee Home Page' Show page details and references /?p=members/docs/committees/marketing
status: UpdatedType: onsite editable document 'Marketing Committee Active Themes' Show page details and references /?p=members/docs/committees/marketing/themes
status: ApprovedType: onsite editable document 'Journalists' Resource Area' Show page details and references /?p=press
status: UpdatedType: onsite editable document 'Major Events' Show page details and references /?p=press/events
status: ApprovedType: onsite editable document 'Key Technical Jargon' Show page details and references /?p=press/jargon
status: ReviseType: infrastructureMime Type: asp 'Top Player Profiles' Show page details and references /?p=press/profiles
status: UpdatedType: onsite editable document 'Player Rankings' Show page details and references /?p=press/rankings
status: ApprovedType: onsite editable document 'Technical Papers, Advice and Articles' Show page details and references /?p=tech
status: ApprovedType: onsite editable document 'An Introduction to Croquet' Show page details and references /?p=tech/CroquetIntro
status: ApprovedType: onsite editable document 'Late Arrivals at the Croquet Ball' Show page details and references /?p=tech/other/LateArrivals
status: UpdatedType: onsite editable document 'Your First Tournament' Show page details and references /?p=tournament/first

These are the web documents labelled as belonging to the committee:

Title Filename Link URL Uploaded
View/update detailsMembers Only CA Logo: Black Low Resolution (300x300) GIFhas explicit title ca-logo-black-low /?d=302 2010-11-01
View/update detailsMembers Only CA Logo: Black Outline, High Resolution GIFhas explicit title ca-logo-black-high /?d=291 2010-11-01
View/update detailsMembers Only CA Logo: Black text,has explicit title ca-logo-bw /?d=301 2010-11-01
View/update detailsMembers Only CA Logo: Green High Resolution GIF (100 kb),has explicit title ca-logo-green-high /?d=304 2010-11-01
View/update detailsMembers Only CA Logo: Green Low Resolution (300x300) GIFhas explicit title ca-logo-green-low /?d=303 2010-11-01
View/update detailsMembers Only CA Logo: Green text-R2has explicit title ca-logo-green /?d=300 2010-11-01
View/update detailsMembers Only CA Logo: MAC EPS (1.3 MB)has explicit title ca-logo-mac /?d=306 2010-11-01
View/update detailsMembers Only CA Logo: PC EPS (200kb)has explicit title ca-logo-pc /?d=305 2010-11-01
View/update detailsMembers Only Club Poster (A game for all ages) JPG 381x539 (205kB)has explicit title poster_croquet2 /?d=308 2010-11-01
View/update detailsMembers Only Club Poster (A game for all ages) PDF A4 (228kB).has explicit title poster_croquet2 /?d=309 2010-11-01
View/update detailsMembers Only Club Poster (Anyone for Croquet?) JPG 381x539 (240kB)has explicit title poster_croquet1 /?d=310 2010-11-01
View/update detailsMembers Only Club Poster (Anyone for Croquet?) PDF A4 (227kB).has explicit title poster_croquet1 /?d=311 2010-11-01
View/update detailsMembers Only Croquet Explained (a two-page factsheet) MASTERhas explicit title CroquetExplained /?d=338 2010-11-27
View/update detailsMembers Only Croquet Explained (PDF 78kb) (a two-page factsheet)has explicit title CroquetExplained /?d=307 2010-11-01
View/update detailsPublic National Croquet Day (NCD) - Club Posterhas explicit title NationalCroquetDa... /?d=1375 2016-01-22
View/update detailsPublic National Croquet Day (NCD) - Public Posterhas explicit title NationalCroquetDa... /?d=1376 2016-01-22
View/update detailsMembers Only Survey of Croquet Players 2002 has explicit title survey2002 /?d=384 2010-12-01
View/update detailsMembers Only Survey of Croquet Players 2007 has explicit title CASurveyReport-2007 /?d=386 2010-12-01
View/update detailsMembers Only Survey of Croquet Players 2012-R2has explicit title SurveyOfCroquetPl... /?d=662 2012-04-23
View/update detailsMembers Only Survey of Croquet Players 2012: Summary-R2has explicit title SurveyOfCroquetPl... /?d=661 2012-04-23
View/update detailsMembers Only Survey of Croquet Players: Contents and Summary 2007 has explicit title CASurveyReportSummary-2007 /?d=385 2010-12-01

 

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