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Marketing Committee Home Page


This page gives reference to the Marketing Committee's information, including its policies, web pages and other resources on the CA website.

Current Work in Progress

Reference

CA Strategy and Policy

  • Council Standing Orders and Practice Book (defines the committee's bailiwick)
  • CA Strategic Aims linked from The CA Constitution - note that "The CA will:
    • Promote the game of croquet to non players of all ages
    • Develop marketing packages to support the growth of croquet from club start-ups through to major international events
    • Use major competitions to raise the profile of croquet both nationally and locally through Federations and member clubs
    • Continue to run the shop with the dual aim of providing a service to its members and raising revenue for the benefit of croquet.
    • Develop and maintain a PR strategy aimed at attracting non players to croquet.
    • Support growth and encourage competitive play
  • Growth and Recruitment in the CA (Strategy) - note the Recommendations (for Marketing):
    • The introduction, by the federations, of more local competitions, for both AC and GC players, designed to encourage players who have previously not tried external competitions.
    • Especially support recruitment of the type of croquet player who is more likely to be competitive.
    • Croquet is essentially a competitive sport and the CA should concentrate on promoting competition. This might include greater selectivity in respect of clubs which are to receive enhanced support from the CA,
    • The CA should take a lead in formulating a Growth and Recruitment Strategy, which will not only deliver increased numbers of players but also the 'right kind of player'.
    • In particular, the CA Development Committee should formulate a plan to introduce croquet into more universities, possibly working with university authorities to form new clubs which are also available to the communities local to them.
    • The CA (through PR, literature, etc.) needs to emphasise the intellectual challenge of croquet.
    • The CA is keen to spread existing good practices that encourage competitive play in clubs.
  • Association Croquet Regeneration
  • ??

Committee Policies

  • ???

Information

Committee's Web Pages

These are the web pages labelled as belonging to the committee:

2017 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'The Croquet Association'
2018 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references '10 Things You Might Not Know About the Croquet Association'
2019 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Advertising'
2017 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Corporate Entertainment'
2010 status: ReviseType: onsite editable documentCompare versions/publish Show page details and references 'Sponsorship Opportunities'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Social Media Use'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'National Croquet Week 2020 - RESCHEDULED DUE TO COVID-19'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'National Croquet Week (NCW) - A National Drive to Help Your Club'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'NCW Guide'
2019 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Advertising'
2017 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Corporate Entertainment'
2010 status: ReviseType: onsite editable documentCompare versions/publish Show page details and references 'Sponsorship Opportunities'
2018 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Croquet Player Surveys'
2002 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Members Survey (2002)'
2002 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Healthy, Wealthy and Wise: Report on the 2002 Survey of Croquet Players'
2002 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Summary of the 2002 Survey of Croquet Players'
2007 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Members Survey (2007)'
2012 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Some Ominous Trends: The 2012 CA Survey of Croquet Players'
2018 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'The 2017 CA Survey of Croquet Players'
----- status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'The Croquet Association Shop - All You Need for Croquet'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Play Croquet!'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Croquet Clubs'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Club Guide to the Croquet Association'
2019 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Club CA Membership'
2018 status: ReviseType: infrastructureMime Type: aspCompare versions/publish Show page details and references 'Club Details'
2016 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Association Croquet Regeneration'
2016 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Example Draft Press Releases'
2016 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'General Press Release #1: 'Croquet - A Game Anyone Can Play''
2018 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'General Press Release #2: Croquet - A Sport with That Competitive Edge'
2016 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'General Press Release #3: We Invite the Public to Come and Try 'the Croquet Experience''
2002 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Lawn Speed Definition'
2010 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'National Lottery Grants'
2010 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Forming a Club'
2006 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Club Member Recruitment'
2006 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Adult Education'
2006 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Building a Successful Croquet Club'
2006 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'How Much is a New Member Worth?'
2006 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Organising a Recruitment Campaign'
2006 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Planning for Recruitment and Retention'
2006 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Croquet Publicity'
2006 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Useful Contacts for Recruitment'
2006 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Recruiting for Croquet'
2006 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Aiming at the Right Target'
2006 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Reasons for Playing Croquet'
2017 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Sharing Common Ground: Croquet and Bowls in Harmony?'
2000 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Target Croquet'
2012 status: ReviseType: onsite editable documentCompare versions/publish Show page details and references 'An Introduction to Croquet'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Fun Games on a Croquet Lawn'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Just for Fun: Pirates'
2017 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Croquet in the Garden'
2007 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Joining a Club'
2016 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Your Questions Answered'
2019 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Garden Croquet Rules'
2008 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Garden Golf Croquet Rules'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'The Official Rules of Garden Croquet'
2017 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'What You Need'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Short Croquet'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Technical Papers and Articles'
2016 status: ReviseType: onsite editable documentCompare versions/publish Show page details and references 'Marketing Committee Home Page'
----- status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Marketing Committee Active Themes'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'News & Press'
2016 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Major Events'
2007 status: ApprovedType: onsite editable documentCompare versions/publish Show page details and references 'Key Technical Jargon'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'National Croquet Week 2020 - RESCHEDULED DUE TO COVID-19'
2019 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Player Rankings'
2020 status: UpdatedType: onsite editable documentCompare versions/publish Show page details and references 'Your First Tournament'

These are the web documents labelled as belonging to the committee:

Title Filename Link URL Uploaded
View/update detailsPublic Marketing Web Document - Public 2017-04-30 Marketing-WebDocument-Public-... /?d=1804 30 Apr 2017
View/update detailsPublic Marketing Web Document - Public 2017-04-30 Marketing-WebDocument-Public-... /?d=1805 30 Apr 2017
View/update detailsPublic Marketing Web Document - Public 2017-04-30 Marketing-WebDocument-Public-... /?d=1806 30 Apr 2017
View/update detailsMembers Only 2017 Survey 2017Survey /?d=2048 24 Apr 2018
View/update detailsMembers Only 2017 Survey Summary 2017SurveySummary /?d=2047 24 Apr 2018
View/update detailsPublic 2018 NCD Leaflet 2018NCDLeaflet /?d=2007 28 Feb 2018
View/update detailsPublic 2018 NCD Social Poster 2018NCDSocialPoster /?d=2005 28 Feb 2018
View/update detailsPublic 2018 NCD Sport Poster 2018NCDSportPoster /?d=2006 28 Feb 2018
View/update detailsPublic CA Club Survey 2019 Questionnaire CaClubSurvey2019Questionnaire /?d=2570 27 Apr 2020
View/update detailsPublic CA COVID infographic CaCOVIDInfographic /?d=2578 14 May 2020
View/update detailsPublic CA Logo: Black Low Resolution (300x300) GIF ca-logo-black-low /?d=302 01 Nov 2010
View/update detailsPublic CA Logo: Black Outline, High Resolution GIF ca-logo-black-high /?d=291 01 Nov 2010
View/update detailsPublic CA Logo: Black text, ca-logo-bw /?d=301 01 Nov 2010
View/update detailsPublic CA Logo: Green High Resolution GIF (100 kb), ca-logo-green-high /?d=304 01 Nov 2010
View/update detailsPublic CA Logo: Green Low Resolution (300x300) GIF ca-logo-green-low /?d=303 01 Nov 2010
View/update detailsPublic CA Logo: Green text-R2 ca-logo-green /?d=300 01 Nov 2010
View/update detailsPublic CA Logo: MAC EPS (1.3 MB) ca-logo-mac /?d=306 01 Nov 2010
View/update detailsPublic CA Logo: PC EPS (200kb) ca-logo-pc /?d=305 01 Nov 2010
View/update detailsPublic Club Poster (A game for all ages) JPG 381x539 (205kB) poster_croquet2 /?d=308 01 Nov 2010
View/update detailsPublic Club Poster (A game for all ages) PDF A4 (228kB). poster_croquet2 /?d=309 01 Nov 2010
View/update detailsPublic Club Poster (Anyone for Croquet?) JPG 381x539 (240kB) poster_croquet1 /?d=310 01 Nov 2010
View/update detailsPublic Club Poster (Anyone for Croquet?) PDF A4 (227kB). poster_croquet1 /?d=311 01 Nov 2010
View/update detailsPublic Croquet Explained (a two-page factsheet) MASTER CroquetExplained /?d=338 27 Nov 2010
View/update detailsPublic Croquet Explained (PDF 78kb) (a two-page factsheet) CroquetExplained /?d=307 01 Nov 2010
View/update detailsPublic National Croquet Day (NCD) - Club Poster NationalCroquetDay(NCD)-ClubP... /?d=1375 22 Jan 2016
View/update detailsPublic National Croquet Day (NCD) - Public Poster NationalCroquetDay(NCD)-Publi... /?d=1376 22 Jan 2016
View/update detailsPublic NCD 2019 A4 poster NCD2019A4Poster /?d=2326 19 Apr 2019
View/update detailsPublic NCD 2019 Guidance Notes for Clubs NCD2019GuidanceNotesForClubs /?d=2327 19 Apr 2019
View/update detailsPublic NCW2020 guidance for clubs v1.0 NCW2020GuidanceForClubsV1_0 /?d=2505 01 Mar 2020
View/update detailsPublic NCW2020 PDF version NCW2020PDFVersion /?d=2502 01 Mar 2020
View/update detailsPublic NCW2020 poster pptx version NCW2020PosterPptxVersion /?d=2503 01 Mar 2020
View/update detailsPublic NCW2020 press release template v1.0 NCW2020PressReleaseTemplateV1_0 /?d=2504 01 Mar 2020
View/update detailsPublic Press release - Back to Croquet PressRelease-BackToCroquet /?d=2593 18 May 2020
View/update detailsPublic Press release - Lockdown Croquet-R2 PressRelease-LockdownCroquet-R2 /?d=2592 20 May 2020
View/update detailsPublic Press release - National Junior Programme PressRelease-NationalJuniorPr... /?d=2610 23 Jun 2020
View/update detailsMembers Only Survey of Croquet Players 2002 survey2002 /?d=384 01 Dec 2010
View/update detailsMembers Only Survey of Croquet Players 2007 CASurveyReport-2007 /?d=386 01 Dec 2010
View/update detailsMembers Only Survey of Croquet Players 2012-R2 SurveyOfCroquetPlayers2012-R2 /?d=662 23 Apr 2012
View/update detailsMembers Only Survey of Croquet Players 2012: Summary-R2 SurveyOfCroquetPlayers2012-Su... /?d=661 23 Apr 2012
View/update detailsMembers Only Survey of Croquet Players: Contents and Summary 2007 CASurveyReportSummary-2007 /?d=385 01 Dec 2010
View/update detailsPublic Two Ball Match Play Croquet TwoBallMatchPlayCroquet /?d=2325 19 Apr 2019
View/update detailsPublic Two Ball Match Play croquet v1-2 TwoBallMatchPlayCroquetV1-2 /?d=2506 02 Mar 2020